The Imperial logo
Remember
- Always use the original Imperial logo artwork, completely unaltered, downloadable below.
- Never type up your own 'Imperial College London' logo.
- Do not create logos for parts of the College or for projects.
Our logo is the most valuable asset of our visual identity and an instantly recognisable symbol of the organisation on a global scale. It’s a word marque and reflects who we are in a strong, confident and clear manner.
Please ensure that you have read all the guidelines listed below before using the logo, or download a PDF of our Brand Guidelines 2016 (pdf).
Partners and suppliers
If you are a partner organisation or a supplier, please email Style Guide to request the logo, including:
- a PDF of a printed document on which it is proposed the logo would appear, or
- the URL of the webpage on which it is proposed the logo would appear, and
- the name of your contact at Imperial and details of the project with which you are involved
Please note that we do not provide logos for suppliers' publicity, only for jobs being carried out on behalf of the College.
Using the logo
The logo should be used in a clearly protected space. It should not be distorted, stretched, or squeezed, nor recreated in any other typeface.
These elements are of a fixed size and position relative to one another and should not be altered in any way. Never attempt to recreate the logo and always use the master artwork supplied.
The font used in the logo should be used only in the logo. It is NOT the font Meta. Refer to the Fonts section of this branding and style guide for font options for official communications.
The two-toned version of the logo should not be used. The solid logo should be used on all current publications.
The current logo options are; single Imperial blue, black, white (reversed). You can see some examples below:
Logos
Imperial Blue (PMS 541) on a white page
Black on a white page
White on Imperial Blue (PMS 541)
On a light grey page
On a light grey page
On a dark grey page
Imperial Blue on a coloured page
Black on a coloured page
White on a coloured page
Logo sizes
These logo sizes are suggested for the most commonly used paper sizes for either portrait or landscape formats. Please note the logo does not increase in size if your publication is in landscape format.
If your item's size is not shown below calculate the size of the logo as one third of the width of the item in its portrait format.
A2 140 mm
A3 99 mm
A4 70 mm
A5 50 mm
A6 47 mm
DL 47 mm
Logo positioning
See our guidelines for creating a clear zone around the logo.
When positioning the logo on the page or other print product, always place the logo in the top left. Ensure the margins of the logo are set to the dimensions specified below:
Position
A4 portrait grid. Dimensions:210 x 297mm Logo size 70mm
A3 portrait grid Dimensions: 297 x 420mm Logo size 90mm
DL portrait grid Dimensions: 99 x 210mm Logo size: 47mm
A5 portrait grid Dimensions: 148 x 210mm Logo size: 50mm
A6 portrait grid Dimensions: 105 x 148mm Logo size: 47mm
Logo clear zone
In order to display the College Logo to its best effect and ensure maximum impact, a clear zone surrounding the logo has been defined. This is the minimum distance to be kept clear of all other type, graphic elements, rules and detailed areas within images.
If possible, leave more than the minimum.
Do not stretch, distort, alter or recreate the logo in any way.
Incorrect logo use
The Imperial College London logo is an important element within our brand that must never be distorted or changed, for example, by altering the colour. The correct logo must be used at all times and can be downloaded.
Below are some examples of ways in which the logo might be incorrectly used:
Incorrect use of the logo
Never reproduce the logo on an inaccessible colour as this makes it difficult to read. For example black on a red background.
Never change the shape or distort the logo.
Never contain the logo within a shape. For example an elipse.
Never change the proportions of the logo.
Never recreate or change the logo or approved sub-brand. for example, changing the font.
Never use the words Imperial College with the word London missing.
Download the logo
The Imperial logo is available to download from the College Asset Library. If you have any questions about downloading or using the Imperial logo, contact style.guide@imperial.ac.uk.
When using the logo, you must follow the College's Brand Guidelines 2016 (pdf) and ensure that a clear space is maintained around the logo. To help you with this, the SVG, PNG and JPEG formats of the logo are available to download with clear space already applied.
Logos for use in print
If you need to use the logo for professional print design, your designer will need the logo in EPS format.
EPS logos for professional print
Logos for use online
For web projects, please use SVG format where possible and PNG in other instances.
SVG logos for web
Logos with clear space applied:
Logos without clear space:
Download SVG logos without clear space applied
PNG logos for web
Logos with clear space applied:
Logos without clear space:
Download PNG logos without clear space applied
JPEG logos for low-res print and web
Logos with clear space applied:
Logos without clear space:
Download JPEG logos without clear space applied
Logos for use in video
An end animation of the logo is available to use in College videos. You can find more information about producing a video for the College on the Video production pages.